The Master is open to:

  • graduates (current or previous degree courses' type) in disciplines related to humanities, design and social sciences: Architecture, Urban Planning, Design, Performing Arts and Art Disciplines in general, Economics, Public Relations, Communication Sciences;
  • graduates in other disciplines who wish to develop specific skills in the field of design applied to events, trade fairs, exhibitions and retail spaces;
  • professionals interested in the topics covered in the Master's course, with proven experience in planning and organizing events, trade fairs, and exhibitions.

Admission procedure

Candidates are selected based on their CVs and self-presentation materials proving their educational and professional background.
Assessment criteria are:
  • candidate's motivation letter
  • exam results and final degree assessment
  • CV
  • portfolio (for candidates from architecture or design universities and academies of fine arts)

Interested students are required to send their application completed with the documents listed above to

Benefit and scholarship


SPD and Fondazione Fiera Milano (Accademia) believe in the power of education and, for this reason, they create the opportunity for young talents to take part in this Master with some scholarships. For the Academic Year 2022-22 SPD and Fondazione Fiera Milano are glad to invite students to participate by sending an email to
Click here to download the complete regulation.

Early Bird 

Enrolment for the Master in Event and Exhibition Design starting in March 2023 is now open. For the first 10 students, who meet all the requirements for admission to the master's course, that apply and pay the Enrollment Fee by December 31st, there will be an early bird special discount with 10% off. Take the opportunity to schedule an interview with our Academic Office. Places are limited.