The Master's training model is based on constant interaction with professionals in the field. Teaching is centred on theoretical/cultural subjects and on workshop activities that always imply the active and creative participation of the class. This didactic formula finds its best expression in the organisation of project workshops that take place in collaboration with important companies, studios and agencies in the events, fairs and exhibitions sector.
The project envisages different teaching methods:
Attendance is compulsory for the awarding of the title.
The Master's course consists of 600 hours of teaching (frontal teaching, tutorials and workshops), 300 hours of internship and 600 hours of individual study, for a total of 1500 hours.
There is an introductory module and five teaching modules:
Discovering Milan, the main events, exhibition, and conference centers of Fieramilanocity and Rho. Group activities to get to know and engage with each other in a work environment.
Exhibition and Event system
THE TRADE FAIRS SYSTEM
An in-depth study of the business system and the key players of trade fairs through international case studies. The Italian and Milanese trade fair system. Trade fairs as a tool of development and industrial policy.
THE EVENTS SYSTEM
An in-depth analysis of the business system and the key players of events through international case studies, as well as a focus on the events system in Italy.
History and classification of events.
Design Thinking as a design method for innovation and effective decision-making through creative thinking and co-creation. Design thinking applied to events and trade fairs (platform design).
Exhibition and Event management
Exploring critical topics of event marketing and communication: analyzing competitors, defining pricing policies, online and offline promotional campaigns, choosing media partners, suppliers, and venues; solidifying strategic, organizational, and management skills; coordinating the team, activity flows and resources, timing, and costs, in a complex framework.