FACULTY

Digital experts, great designers, creative directors, managers with decades of experience in trade shows, events and conferences: the MEED faculty is composed by 40 international-level lecturers, with experience and great ability to engage and take students on the journey to become Event and Exhibition Designers.

Eddie Choi

EDDIE CHOI

Eddie Choi is a science believer and a serial entrepreneur. He has been working in digital marketing all his life. He co-founded Mills in 2016. Mills is a Singapore-based design and experiential agency. Six months after launching Mills, the agency was selected by Google, Amazon, and Twitter as the preferred design agency in the APAC region. As an early adopter in digital marketing with over twenty years of experience, Eddie is frequently invited to deliver keynotes for global conferences and engaged by the global brands and organizations such as Pernod Ricard, Christian Dior, DuPont, Fiera Milano for strategy advisory, training, and consultation.

He is also the author of the book “L'unione fa la forza” published by Fondazione Fiera Milano. The articles written by Eddie are widely published by well-known media including Clickz.com,
E-consultancy, Exhibition World, Mix.

Enrica Baccini

ENRICA BACCINI

Enrica Baccini has a degree in Business Administration from Bocconi University and has been a researcher at Cermes "Centro Studi sui Mercati e sui Settori Industriali" of the same university. She is adjunct professor in Economic Policies for Organizations and member of the Scientific Advisory Board of CSCC "Research Center in Cognitive and Communication Sciences" of the Catholic University in Milan. She is director of the Study Center of Fondazione Fiera Milano. Previously, she was Exhibition manager of important international trade fairs. She has been Chair of the Education Committee of UFI (Global Association of the Exhibition Industry).

She is currently coordinator of the Researchers Group of EMECA (European Major Exhibition Centres Association). She is part of the Strategic Committee of YES Milano, an agency for the promotion of the city of Milan. She is a member of the Board of Directors of Arexpo Spa - the company developing the areas that hosted Expo 2015 - and Fondazione Comunitaria Nord Milano – an organization that deals with philanthropy and promotion of giving.

Lucy Salamanca

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Lucy Salamanca is a Colombian designer based in Milan since 1980s, from the beginning her work has been focused on the design area of trends and lifestyle. Her purpose is to implement and develop strategic concepts, exhibitions, events and interior design projects in a dynamic and rigorous relationship between space, object and people. Since 1995 she has worked as Art Director and designer for several Italian companies and has participated in the development of projects in different craft companies in Latin America, Asia and Africa. Consultant for exhibitions held at various trade fairs including Fiera Milano and Fiera Bologna.

She is co-creator of Homi, the International Lifestyle Fair of Milan, and has been its art director until 2019. At various stages of her career as a designer she taught at ADB Academy Design Bolzano, at Politecnico di Milano, at Belle Arti Academy in Bologna and at Accademia Fiera Milano.

Mark Parsons

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Mark Parsons is a corporate financier and entrepreneur. He runs a big data business, Events Intelligence, which uses machine learning to understand the similarity between companies and help event organizers find new exhibitors for their events at scale. Understanding the connections between people, companies and industries and how these can be represented and understood using interaction graphs is a significant area of his current research. He regularly speaks at conferences and writes articles for the trade press on the impact of data on the exhibitions industry – recent articles include exploration of design thinking, value proposition innovation and how the marketing funnel is being transformed.

He holds an undergraduate degree in Econometrics, qualified as a Chartered Accountant in the UK, holds an Executive MBA from London Business School and a MSc in Data Science from New York University. He is currently studying entrepreneurship at Cambridge University.

Marco Tchen

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Marco Tchen was born in Bologna in 1971, where he grew up and received his education. After completing his studies in Economics and Business Administration at the University of Bologna, he moved to China where he developed his career based on international trade and consulting. During these 20 years of experience in China, he has assisted many international companies, both in independent projects and in Joint Ventures. Since 2016 he has been President of Bolognafiere China, where he has been able to put his experience to good use bringing excellent results in terms of size and profits, as well as in locally organized events.

In 2017, India, a highly competitive market, was added to the subsidiary's tasks. In January 2021, it launched BFS China, the Chinese branch of the Bolognafiere Group's exhibition design section. The unit has grown and now has 10 staff including designers and salespeople. The business is divided between Bolognafiere group events and fairs and events of external organizers in China and around the world.

Anghela Alò

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Anghela Alò is a Creative and Show Director of large-scale events such as Olympic Ceremonies, Big Shows, Music shows, Stadium shows, Art exhibitions, Interactive shows and installations, Awards Ceremonies, Institutional Events, Fashion Events. Multidisciplinary Consultant and Content Creator with many years of experience in the field of theatre and the entertainment industry. Her experience includes design and direction for a series of high-level productions such as Noor Riyadh international light and art festival, Grand Finale Riyadh Season “Leila, the Land of imagination”, National Day 2019 Saudi Arabia, Opening and Closing Paralympic Asian Games 2018 Jakarta,

Bicentenaries’ Indipendentia y Revolution 2010 Mexico, Dubai World Cup Opening and Closing Ceremonies 2017 Dubai, Paralympic Closing Ceremony 2014 Sochi, Ferrari 70th anniversary show 2018, XX Anniversary Opening Ceremony Turkmenistan Donbass Arena Opening Ceremony 2009, Mediterranean Games Opening and closing Ceremony 2009.

Brenda Bellei Bizzi

BRENDA BELLEI BIZZI CEO WHITE TRADESHOW

Brenda Bellei Bizzi is CEO of White, the international women's fashion show held in Milan. Born in Bologna, daughter of hoteliers, she graduated in Economics in 1994. From 1994 to 1999 she worked first as an account and then as a senior at an important firm associated with Arthur Andersen International Tax and Legal Dep. From 2000 she started collaborating with Massimiliano Bizzi in the creation of White, of which she became CEO in 2007. With the same role she manages M.Seventy Group, the company that organizes the events White Milano and WSM - White Sustainable Milano.

She is in charge of the group's business development, coordinating the salon's activities and development projects as well as overseeing all departments dealing with internal and external relations, from suppliers to institutions. She lives between Bologna and Milan and spends most of her time travelling from Italy to abroad to promote the salons around the world.

Migliore e Servetto

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Ico Migliore and Mara Servetto, three-time Compasso d’Oro award-winning architects, are co-founders of Migliore+Servetto Architects. From museums to exhibitions, from interiors to retail design, from urban planning to installations, their projects are developed around a new concept of cultural sustainability and through the expressive use of light and new technologies. Their works in the exhibition and museum sector make them one of the most important international firms in the field. They designed the permanent exhibition of the new ADI Design Museum in Milan, the Italian Pavilion “4 Elements / Taking care” at the 22nd International Exhibition of the Triennale di Milano “Broken Nature” and the Chopin Museum in Warsaw.
They recently designed the “Blue Line Park” in Busan (South Korea), 5 km of disused railway line overlooking the sea, transformed into a linear park with a strong connotation pointing towards hospitality.

In the field of interior design they have designed the new format store for dmail (Percassi Group), the new Mondadori stores in Italy, the “Experience Space” concept store for Bticino in Milan, the Luceplan store in Corso Monforte in Milan and many special installations for Max Mara, Tod's Group, Roger Vivier and Iceberg, in Italy and abroad. Among the many editorial projects developed over the years is: “Time to Exhibit”, a book published by Franco Angeli, in which Ico Migliore explores the new scenarios of exhibition design. Ico Migliore is Professor at the Design Department of Politecnico di Milano and in the MID Master in Interior Design that takes place in collaboration with SPD Scuola Poitecnica di Design. He is also Chair Professor at Dongseo University in Busan; Mara Servetto is visiting professor at Joshibi University in Tokyo.

Andrea Manfredi

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He was born in Milan, the city to which, after meaningful experiences abroad, he decided to return to work and to draw continuous inspiration from. In 1998 he founded his own studio, Antimeridian Design Consultancy, where he works on interior design and installations; a 360 degrees consultancy for events in the field of design and communication. The studio has distinguished itself from the very beginning due to the multiplicity of its operational areas it addresses, offering in a single solution, the experience and expertise of architects, designers and artists.

Andrea Manfredi is speaker in several conferences in Italy and abroad and teacher of Interior design at Politecnico di Milano and SPD Scuola Politecnica di Design.
He teaches Exhibit design at Accademia Fondazione Fiera Milano where he is also the scientific coordinator of the PROGEA Master.

Anbu Varathan

EDDIE-CHOI

Anbu Varathan is the CEO of Bangalore International Exhibition Centre BIEC, a centre of excellence and a ‘green’ project with a built area of 110,000 sqm. In 2020-2021, Anbu served as the President of the Global Association of the Exhibition Industry UFI. He is the first Indian to have assumed this role and has served on the UFI Board of Directors since 2011, and as UFI Executive Committee member from 2017 to 2022. He is the General Director of IMTMA Indian Machine Tool Manufacturers’ Association and allied industries, active since 1946.

For over 50 years, IMTMA has organised IMTEX and IMTEX FORMING exhibitions, for machine tools, manufacturing industries: these two events are among the largest ones in South and South East Asia. Anbu has also been playing a lead and advisory role in several industry and government promoted institutions. Anbu is a metallurgical engineer from the prestigious Indian Institute of Science, Bangalore, India.

Emanuele Guido

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Graduated in Business Administration in 2003 at Bocconi University (where he also worked as Research Fellow), since September 2019 Emanuele Guido has been appointed as Director of the Lyfestile & Fashion Business Unit of Fiera Milano, in charge of the management of several exhibitions in the living and fashion sectors.
In previous professional experiences, Emanuele Guido has held various managerial roles in the exhibition industry, specially in the event management, marketing and international business development, both in Italy and abroad (USA, CHINA; INDIA, UAE).

Since October 2020 he has also headed the Strategic Marketing Department of the Fiera Milano Group.

Filippo Perfido

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Filippo Perfido is an Italian writer, producer and manager born in 1972 somewhere between Bologna and Rimini. After establishing one of the first indie labels in Italy in the 90s (Gamma Pop), he spent the best part of the new millennium making TV and working for Rai 2 (“Borderline”), MTV (from “Avere ventanni” to “Il testimone” to “YO! MTV Raps”), La7 (“Markette”), LaEffe ("Orto e mezzo") and Discovery (“Sex, Lies & Chadia”) among others. In 2013 he moved to Scotland where between 2014-16 he acted as CEO & Creative Director for GMAG Film, a social enterprise delivering community-based skills & talent development projects as well as employability programmes for the film & TV industry.

In 2017 he returned to Italy and started working with the two main event agencies in the country. He was also Creative Director at GVNG-HO in Milan and co-produced two documentary films by director Marco Proserpio: “The Man Who Stole Banksy” and "Dope Boys Alphabet". He's currently working as a creative consultant for Balich Wonder Studio KSA in Riyadh and running Mutiny, a brand new content factory based in Milan.

Enrico Gallorini 

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Enrico Gallorini is CEO and Co-Founder of GRS Research & Strategy, a company specialized in Business Intelligence, with focus on Customer Experience and Data Strategy.
Enrico has been an entrepreneur since young age, when he was 19 he founded "Unimind", a company specialized on events and services for university students and at the age of 24 years he founded "Quintegia", a leading company in the automotive sector for events, research and training. In 2012 he started working on Humanizing Data with GRS Research & Strategy, today the company is considered one of the most appreciated strategic boutique firms in the Large Events, Exhibition and Visitor Attractions Industry.

He holds numerous conferences and international university lectures on the topics of leadership, customer experience and data strategy.